Google Ads cost per click is out of control
Roofing keywords are some of the most expensive in local search. You're paying serious money for a click that might be a competitor, a bot, or somebody comparison shopping five other companies.
Connected TV advertising for roofing contractors
Get your roofing company on TV. Starting at $500.
Reach homeowners in the exact zip codes you want to work in — while they're sitting on the couch watching their shows, on a screen they can't skip. No shared leads. No tire kickers. No forms to fill out.
Ask for your free commercial. No obligation, no contract, nothing to sign.
Every roofer is fighting over the same leads.
If you're a roofing contractor, you already know the math stopped working. You're not competing on quality anymore — you're competing on who can pay the most for the same tired lead, over and over again.
Local Services Ads run $100 to $200 a call
Google Local Services Ads charge you per lead, and in roofing that number keeps climbing. Half those calls are out of your service area or looking for a free inspection they'll never book.
Facebook leads are full of tire kickers
Form fills are cheap for a reason. You get ghosts who don't answer, wrong numbers, and homeowners who tapped a button by accident and forgot they did it.
Local SEO keeps getting harder to crack
The map pack is three slots deep and the organic results are buried under ads and aggregator sites. Ranking now takes months of work and real budget with no guarantee.
Angi and the lead sites cost a fortune
You're paying a premium for a lead that gets sold to four other roofers at the same time. Every contractor in your market knows those homeowners by first name, because you're all buying the same list.
All of it has one thing in common — you're chasing homeowners who are already shopping. What if you got to them first?
Meet your homeowner before they start shopping.
Connected TV puts your roofing company on the big screen in the living room — inside the streaming shows homeowners are already watching. Not a search result they scroll past. Not a form they fill out at midnight and forget. A real television commercial for your business, playing in the homes you want to work in.
These aren't people frantically shopping four contractors against each other. They're relaxed, they're at home, they're looking at the ceiling — and now they know your name. So when the storm hits, when the leak shows up, when the neighbor asks who to call, you're the roofer they already recognize.
And here's the part that matters: on Connected TV, your ad can't be skipped. There's no "skip in 5 seconds" button. Your commercial plays start to finish, on a 65-inch screen, with the sound on.
What is connected TV advertising?
Connected TV — also called CTV or OTT advertising — is television advertising delivered over the internet instead of a cable box. It runs on smart TVs, streaming sticks, and streaming apps. It used to be reserved for national brands with million-dollar budgets. It isn't anymore. Today a local roofing contractor can buy the same inventory, targeted down to the zip code, for a few hundred dollars.
- 01
We build your commercial
We produce a professional 30-second television commercial for your roofing company using your brand, your services, your service area, and your phone number. You don't need a camera crew, a studio, or a shoot day.
- 02
You pick your zip codes
You tell us exactly where you want the work. We target your ad to households in those specific zip codes — the neighborhoods with the housing stock, the storm exposure, and the ticket sizes you actually want.
- 03
Your ad runs on real TV
Your commercial runs inside premium streaming content on smart TVs and streaming devices in those homes. It plays full-screen. It can't be skipped, blocked, or scrolled past.
- 04
You get the calls and the reporting
You see how many households were reached, how many times your ad played, and how many people watched it all the way through. Your phone number is on the screen the entire time.
The screens your commercial shows up on.
Connected TV inventory spans the streaming ecosystem homeowners actually use — ad-supported streaming services, free ad-supported TV channels, live sports and news streams, and the home screens of the major smart TV and streaming device platforms. Think smart TVs, streaming sticks and boxes, gaming consoles, and the ad-supported tiers of the major streaming apps.
Smart TVs
Streaming devices
Ad-supported streaming apps
Free streaming TV channels
Specific placements and available inventory vary by market and are confirmed before your campaign goes live.
Three ways to run it.
The Test
$500 to start
For the roofer who wants to see it work before committing.
- One 30-second commercial, produced free
- Single-market zip code targeting
- Runs across connected TV inventory in your area
- Full delivery and completion reporting
- Month to month, cancel anytime
The Local Dominator
$1,500 / month
For the roofer who wants to own their service area.
- Everything in The Test
- Expanded zip code coverage across your full service radius
- Higher frequency so homeowners see you repeatedly
- Seasonal and storm-response flighting
- Monthly creative refresh
The Market Takeover
$3,000+ / month
For multi-crew operations expanding into new territory.
- Everything in The Local Dominator
- Multi-city and multi-market targeting
- Multiple commercial versions for different services
- Priority creative turnaround
- Direct campaign management and strategy calls
Not sure which one fits? Call and we'll tell you straight. If Connected TV isn't right for your market, we'll say so.
See your own commercial before you spend a dollar.
We'll build a real 30-second television commercial for your roofing company — your name, your logo, your services, your service area, your phone number — and send it to you. Free. No obligation, no contract, no card on file. Watch it, show your crew, show your wife. If you like it, we'll talk about running it. If you don't, keep it anyway and use it wherever you want.
No forms. Just call or reply to the email.
Built for the way roofing actually sells.
Storm season readiness
When the hail comes through, the roofers homeowners already recognize get the calls first. Connected TV builds that recognition before the weather does.
High ticket justifies the spend
A single roof replacement covers months of campaign budget. You don't need volume, you need the right homeowners in the right neighborhoods.
Zip codes are your real market
You already know which subdivisions have the roofs coming due. Target those and skip the rest.
Trust beats price
Homeowners handing over five figures want a company that looks established. Being on television makes you that company.
Questions roofers ask.
Campaigns for local roofing contractors start at $500. Connected TV is priced on impressions rather than clicks, which means you're paying to actually be seen instead of paying every time somebody taps your ad. For most roofers, the cost to reach a thousand households on CTV lands far below what a single Local Services Ads call runs.
Ask for your free ad.
One call. We'll build you a commercial, show you what your roofing company looks like on television, and you decide from there.